We provide unique services in developing and identifying brands , selling techniques used in maximizing revenues, packaging /bundling and brand communication elements .Our objective is to support businesses achieve targets .
Why Corporate Identity is Important
Corporate identity is what makes up the physical look of your brand. It usually includes your logo and the supporting devices such as your website, letterhead and business card as well as your social media platforms and the ‘tone of voice’ of your business.
Maintaining a consistent corporate identity is vital if you want to show your business in a professional light. Sticking to a particular palette of colors and fonts, consistent logo positioning and using the same tone of voice throughout your printed and online communications will all help to enhance your professional stance.
The Benefits of Corporate Identity:
A company that invests in corporate identity indicates that it is here to stay. It sends a message that the company is serious about being successful. It gives the customer a sense of trust.
– Corporate identity gives a sense of the culture or personality of the business.
– In creating a consistent identity, a company is ensuring that they will be recognized and remembered.
– A uniform corporate identity becomes instantly recognizable amongst its target audience.
– A strong corporate identity can improve customer awareness and can increase a company’s competitive edge.
Linking Corporate Identity to Brand Identity and Brand
If corporate identity is the physical look of your brand, brand identity is how the company wants the brand to be seen. This could incorporate a sense of personality or values and also the features and benefits of the products or services of your brand. It is worth mentioning that the brand identity naturally lends itself to incorporating the culture, goals, and objectives of the company. For example, Google has a vibrant, fun, innovative culture and workplace which is also shown in their brand and corporate identity.
Brand image is how the customer actually perceives and interprets your brand. It may not necessarily be the same as the brand identity. A customer can recognize the logo of a brand which can instantly evoke a feeling of trust. A good example is Coca-Cola – you see the logo, you instantly know you are getting a quality product.
Maintaining consistency in your corporate identity is essential because it reinforces the brand identity at every point that the customer encounters you. So it is important to consider all the touch points such as social networking platforms, newsletters and email marketing, sales brochures and the like.
Corporate Identity through Bespoke Solutions
illustrious can work with you to ensure that all elements of your corporate identity are consistent throughout all of your internal and external marketing. Not only that, but illustrious can ensure that this is all fully supported by smooth running bespoke systems.